The crunch Roma v Juventus clash in Week 4 will be played on Sunday afternoon rather than an evening kick-off as the fight over TV coverage in the peninsula intensifies.
The epic battle was set to be shown on Sky Italia at 1930 (UK Time) on Sunday September 23, but the Lega Calcio has insisted that the Derby della Lanterna between Genoa and Sampdoria is shown at that time instead.
The Stadio Olimpico encounter will now take place at 1400 along with the main body of Serie A fixtures.
Saturday September 22 will see Udinese entertain Reggina at 1700 and Milan host Parma in the evening.
All kick-off times listed are UK time (+1 for Italy/CET).
Saturday 22 September
Udinese v Reggina (1700)
Milan v Parma (1930)
Sunday 23 September
Atalanta v Lazio, Cagliari v Palermo, Catania v Fiorentina, Empoli v Napoli, Livorno v Inter, Roma v Juventus, Torino v Siena (all 1400)
Sampdoria v Genoa (1930)
SERIE A FIXTURE CHANGES:
[Week 1 & 2] - [Week 3]
Source: C4 Football Italia / Lega Calcio