An experimental change of fixtures will see Inter-Livorno played at 1600 UK time this Saturday and the Rome derby at 2015 in March.
The traditional Serie A kick-offs are two on the Saturday – at 1700 and 1930 – and an evening game at 1930 on Sunday, leaving the rest at 1400 on Sunday afternoon.
However, in an experiment to appease pay-per-view television companies, the kick-offs will be varied throughout the day.
This coming Saturday, Inter and Livorno were scheduled to step on to the field at the San Siro at 1700 UK time, but it has been moved forward to 1500.
It allows the television companies to prepare a 'Super Saturday' with Inter-Livorno at 1500, Parma-Milan at 1700 and Juventus-Roma in the evening at 1930.
All three must play on Saturday because Inter, Milan and Roma have to prepare for the Champions League ties the following week.
There is also an adjustment to the midweek round on Wednesday March 19, when the big Lazio-Roma derby begins at 2015.
The rest of the Serie A games in that round will kick off as expected at 1930.
"The stadiums used to be the main source of income for clubs, but now there are more and more Italians who watch the games on television," explained Tullio Camiglieri of Sky Italia.
"The objective is to give them a more adequate choice. Evidently, faced with the expense of signing up to pay-per-view, one has to give them the chance to follow as many games as possible."
[Serie A Kick off Times]
Source: C4 Football Italia