Bet365.com are offering free live streaming of up to five Serie A matches live every week to viewers in the United Kingdom (UK).
Two matches will be shown live each matchday Saturday evening at 1700 and at 1930 UK time, and a further three matches on matchday Sunday's at 1400 (at least 2 matches) and at 1930.
This arrangement of matches is subject to change depending on how the fixtures are scheduled, for example midweek matches. Therefore please check our weekly listings below for further details of match coverage and timings each week.
Full English commentary is provided on all the matches, with the video streams begining approximately five minutes before the official kick-off time.
All you have to do is take a few minutes to open up a free account with Bet365.com, and when that's completed, you will be able to watch all the action live on your desktop each Serie A matchday!
And, as well as half of the Serie A fixtures each weekend, you will also get a selection of matches from other European leagues, cup competitions, international matches and live action from other sporting events from around the world.
GUIDE TO SIGNING UP AND WATCHING THE MATCHES:
 Click here to open a free Bet365.com account and fill in the form with your personal details. It will ask you to provide your name, address, telephone number, preferred username and a secure password, and you will need to agree with the 'terms & conditions'.
 After the four steps are completed, a promt will appear on the screen confirming that your account has been successfully created. At this stage, close the remaining Bet365 windows as you DO NOT need to deposit any funds into the account (if you do not want to bet!). You should recieve an email confirming the account you've just created (it may go into your spam box) and you're ready for the action!
 Log back onto Bet365.com before the match kicks off and enter your username and password at the top of the page.
 Click on the Live Streaming link (again, top of the page) and another window should open with Bet365's "Video Console". Although the links to matches and other events appear hours ahead of the official kick-off times, live video streams appear only around five minutes before the official start time.
 There will be a full list of all the events available on the service for the week ahead - next to the flash video stream. When the link to the event is available, click on it and the streaming should begin.
Enjoy your viewing!
* Coverage of Serie A matches on Bet365.com is not available in Italy, and may not be in other parts of the world.